MIMO DIGITAL

Alongside making music as Dirty Versachi, I run MIMO Digital, a Australian-based music marketing studio built for independent artists.

I started MIMO because I believe artists should have more control over how their music finds an audience. Success shouldn’t depend entirely on industry gatekeepers, external playlists or constantly trying to appease social media algorithms. Marketing also shouldn’t become so overwhelming that we spend more time creating content than making the actual art and music.

I’ve worked in digital marketing for more than 11 years and have spent the past several years applying that experience to music campaigns—first for my own releases, then for other independent artists. Through MIMO, I help with release strategy, paid digital advertising, pre-save and streaming campaigns, audience growth and event promotion.

Because I’m an independent artist too, I understand the creative, financial and practical realities behind every release. My goal is to help artists reach the right listeners through transparent, strategic campaigns that still feel true to who they are.

Planning a single, EP, album or show?